Site dedicated to Graphic and Artistic Arts
GRAPHIC CREATION
You create, expand or modernize your activity !!!
Sandra is there to help you give birth or develop your visual identity. This is the basis of your visual communication.
From the design of your logo to the creation of your communication documents, including your graphic charter. This is essential for the smooth running of your visual communication.
Sandra puts her artistic side and her knowledge into practice to help you convey the message you want to convey.
The shapes, the colors, the typography make it possible to convey your message simply and effectively.
In addition to this, you need to know more about it.
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Here is a concrete example: The evolution of the "Sandnoh'com" Logo following the evolution of its activity
VISUAL IDENTITY:
This is the basis of the communication strategy.
This allows: to establish an image, to transmit values, to share the state of mind of the company, its products and services.
It is she who will mark the spirits, hence the importance of taking care of this image ...
It is the capacity of a brand to transmit its values through the image.
In conclusion: An effective visual identity makes it possible to attract the attention of potential customers, but also to ensure its reliability and popularity with competing brands and partners.
THE LOGOTYPE:
More often called "logo", allows you to identify at a glance your company / associations, your products ...
The logo is the founding element of your visual identity.
A logo must be easy to remember, which implies that it is evocative, timeless, visible and understandable, therefore simple.
It must also be adaptable so that it adapts to all your media.
Several criteria are decisive for its design:
Its shape
His color
Its typography
THE GRAPHIC CHART :
When the business grows, it allows everyone who works there to respect the characteristics of the visual identity of the company / brand.
It brings together and graphically translates the entire universe and all the values of the company.
All the specifications of your visual communication to use:
the format (size of the support), the typography (font), the colors, etc… are written in the form of a booklet.
It is the fundamental support of all its communication (internal and external). The visual identity serves as a benchmark for all commercial exchanges… It helps to develop the popularity and notoriety of the company.
It allows you to define and implement a real communication strategy (paper, web, media, etc.)
